Scooter Braun has announced that he is retiring from artist management.
Braun took to Instagram this week to announce his retirement from artist management, two years after he unofficially stepped back from managing some of the industry's biggest stars, including Ariana Grande, Justin Bieber, and Demi Lovato.
"23 years. That's how long I have been a music manager," Braun began in the statement. "23 years ago a 19-year-old kid started managing an artist named Cato in Atlanta, GA and my journey began."
Braun added that as a manager, he was constantly on call for his clients, which affected his personal life.
"As my children got older, and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn't willing to lose," he wrote. "The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role."
"I never saw how this chapter would end, hell, I never even saw it happening."
"But it did. And I will cherish every moment of it."
Braun’s retirement comes five years after his public feud with Taylor Swift.
In 2019, Braun gained ownership of Taylor Swift’s master recordings for her first six albums, with Taylor saying the sale happened without her consent and that she was block from trying to by them back herself.
After what seemed to be advice from Kelly Clarkson, Taylor Swift went on to re-record them into the (Taylor’s Version) we now know and love.
Braun later sold Swift’s (now outdated…) masters, with the full drama being captured in the upcoming Max documentary, ‘Taylor Swift vs Scooter Braun: Bad Blood’.
